I like to travel , I still remember those days when I was in school in the summer vacation, I along with my father , mother and sister used to go out touring different parts of India.
In those days it was more or less a luxury or you can call it an adventure.
I have seen this in different parts of India , Bengali families touring in different part of India, be it in
Haridwar in North India , or Kanyakumari in the South India.
There were many travel agents who used to give advertisements in daily Bengali news paper Adanda Bazar Patrika that they are conducting tours in West India, South India, North India even abroad.
All arrangement ware made by the tour operators right from picking you up from your door steps to
the stations and lodging boarding sight seeing etc.
They had expertise and core competence in those ares and did great jobs.
Not only that the WORD OF MOUTH advertisement really happened for traveling & touring agencies like Kundu Special.
One satisfied customers will bring in ten more new customers with out any extra advertising cost.
Their marketing trick was absolutely marvelous, though at that point no body knew about the dot com business will come and the makemytrip.com, Cleartrip.com will make a thriving business out of all these
CLICK tricks.
I find it's just the OLD WINE IN NEW BOTTLE.
Bengali travel agencies like Kundu Travel lost the market, may be due to myopic reasons or could not change according to the trends that were required.
Now tourism business is a thriving business both domestic as well as international for the Indian.
The per capita income of the Indian are growing, enough extra money is there which can be
parked for travel and tourism.
During the Pujas a Bengali Family is no more going to Darjiling they are making a trip to Singapore , Malaysia.Even easy finance is also available which can be payable in affordable EMIs .
A total change of taste and consumer behavior if you look in Pan India wise.
Travelling & Buying goes hand in hand.
Every time you travel you buy some thing it may be as a memento, or some thing which you remember about the place where you traveled. Take pictures which you remember as Kodak said it's keeping Nostalgia.
Now in the age of Digital world take pictures and upload it in the social media site and share it with your friends relatives round the world.
Traveling & Touring is great and here to stay.......
